About us

We’re Europe’s fastest-growing lingerie brand in 19 countries with state-of-the-art webshops and over 900 stores acting as digital hubs. Our customers (Sheroes) are attracted by our distinct product and brand handwriting, continual new collections, and targeted sub-brands. We aim to appeal to all women irrespective of age, culture, body shape, taste, or budget. This page is to help all those who are part of our journey understand who we are, what we do, the success of our global teams, and our plans for the future.